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“Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of a road that screams with reassurance that whatever you’re doing is OK. You are OK.”  —Don Draper The...

Ever had the thought “we can put a man on the moon but we still…” So often, the things we use, the things we see and the methods we employ are just what’s “tried and true.” There might be a better way of doing them, but there’s got to be a reason some things...