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Think Like a DP. Sting Like a bee. I love cinematography because it’s such a blend of paradoxes. Incredibly artistic, yet incredibly technical. If you’ve ever been on a set, you can’t help but be enraptured by the dichotomy of a well-lit, well-decorated set, while just outside the camera’s...

Happy Friday, everyone! Hope that everyone has gotten their iPhone 5 ordered! For today’s Fun Talent Spotlight, I wanted to show you this video of a father/son duo on piano playing Gershwin. This can be your soundtrack for wrapping up a busy day and letting the weekend begin!

My screenwriting professor in LA called it “The Page 17 Dilemma.” In classic story structure, it’s sometimes called “The Quest.” It’s unmistakeable in most books and cinema. It’s the moment where the protagonist is confronted with his major crisis, and how he...

If there’s any industry that understands looking dapper, it’s the spa industry. But one thing you probably don’t know as much about is a destination spa. Sure, they focus on a posh spa lifestyle, but central to their values are focusing on holistic health and wellness from a natural...

We’re very excited to tell you about working with a new client, EquiLux Luxury Equine Products! When our friends at Jen-Nor Arabians announced the launch of their equine care line of products, we knew positioning them in a crowded marketplace would be critical to their success. Our approach began...

You know you’re going to have a fun project on your hands when you get to work with Debra Locker of Locker PR. One of Debra’s favorite clients is Skin Authority, and their hip CEO, Celeste Hilling, was in need of a chic talent reel to showcase her television appearances. Having appeared on...

Bullying is probably the biggest problem plaguing our schools today. It’s certain been a hot button topic with the likes of Hillary Clinton and others publishing videos addressing the subject. When Project Speak Out approached us to help tell their stories, we immediately knew it was important...

It’s always fun when you get a chance to work with friends on a project that’s near and dear to your heart. That’s exactly what we got to do with Christ Community Church in Virginia. This is a dynamic church that is based on life-changing relationships and getting REAL. It’s a...

Introducing, Artfully Yours! Our new client and friend Stefanie just launched an amazing new shop to learn to paint, and we got to team up with her to bring her brand to life. What we love about Artfully Yours (among other things) is that she shares a core value of ours that EVERYONE is creative—you...

In 2005 when the idea for Apparel Studios was born, I had no idea where it would take me. Looking back more than six years, I am thankful for God’s blessings! From Egyptian Arabian horse farms to resort spas; from working with Fortune 500s to Haitian nonprofits. It’s been an amazing ride! Today,...