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Hope it’s been a fun weekend! We thought you might be in need of some Monday morning eye candy, and this will surely deliver. The cinematography world is abuzz with shooting flat and getting beautiful, high dynamic range images from DSLRs to Black Magic Cinema, and everything in between. The reason?...

Amanda Geren is a technology teacher at a middle-school in Lexington, KY. When she’s not enriching young minds, she can be found fanning her love affair with Excel spreadsheets, reading juvenile fiction and theological texts.   Many see creativity as a requirement for artists and designers,...

When most of us think of design, we think of advertising or some type of media. We think of billboards, magazines, posters and wedding invitations. Things created by designers to look pretty and promote something. But, sometimes we forget that at its purest level, design is used as a utility to help...

One of the best customer service experiences I can remember was a very small gesture that emerged in the midst of a really horrible customer service experience. I have a love/hate relationship with most airlines. So much so that I’ve gone on the record of saying there are two jobs I would never...

Think Like a DP. Sting Like a bee. I love cinematography because it’s such a blend of paradoxes. Incredibly artistic, yet incredibly technical. If you’ve ever been on a set, you can’t help but be enraptured by the dichotomy of a well-lit, well-decorated set, while just outside the camera’s...

My screenwriting professor in LA called it “The Page 17 Dilemma.” In classic story structure, it’s sometimes called “The Quest.” It’s unmistakeable in most books and cinema. It’s the moment where the protagonist is confronted with his major crisis, and how he...

Ever had the thought “we can put a man on the moon but we still…” So often, the things we use, the things we see and the methods we employ are just what’s “tried and true.” There might be a better way of doing them, but there’s got to be a reason some things...