We’re very excited to tell you about working with a new client, EquiLux Luxury Equine Products! When our friends at Jen-Nor Arabians announced the launch of their equine care line of products, we knew positioning them in a crowded marketplace would be critical to their success.

Our approach began with establishing their core values as a company, and what they hoped to promote to their clients.

As a veteran-owned company with strong “work the land” values, we arrived at an identity for them that focused on simpler times when products and companies were trusted, tried and true and when strong work ethic and quality ingredients were prized. We wanted their look to capture 50s charm—like an old general store meets Dapper Dan hair products. We’ll share more on our process of creating EquiLux’s brand in a future blog post.

Above is a sneak peek at the look and feel of one of their products. Hope you enjoy.