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We’re pleased to announce the launch of the all new New Horizons Diving site! Our predominant goal with New Horizons was to provide an easy-to-use interface to allow the Lexington-based dive shop to be able to update its calendar, class and trip schedule, and store information. Using a content...

The hottest political topic in Kentucky this election season is unquestionably one word. “Casinos.” With both parties competing for votes almost entirely on this issue, it’s a hot one. Lexington-based “Say No To Casinos” approached Apparel Studios in need of a video to kick...

September premieres Asbury’s new TV and radio spot campaign, “Ranked. Respected. Real.” The spots play this month in Lexington on WLEX, WTVQ and others. “The goal for these spots is to build a greater name recognition for Asbury in the Lexington area,” says Apparel’s...

Our challenge: market a Christian liberal arts college to more than 20,000 youth. Our concept: something different. At last week’s Ichthus festival, thousands descended upon the little town of Wilmore for the area’s largest Christian music festival. In the backyard of our client Asbury College,...

Producer/Writer Christine Amerman is traveling this weekend to Texas to work on the upcoming relaunch of Arabians LTD., the world-famous Egyptian Arabian farm.  She’ll attend the 2007 Arabian Horse Association’s Region 9 Show in Fort Worth, where her gelding’s sire will show, before...

Apparel spent the first week in June at the beautiful Kentucky Horse Park, celebrating the Egyptian Arabian horse with some of our dearest friends. The 27th annual Egyptian Event featured projects by Apparel throughout the show, including a booklet-style brochure for Austin-based LD Arabians, the debut...

Apparel is pleased to announce a partnership with Paradise Cay Arabians to develop a strategic rebrand, new logo and graphic identity package. Paradise Cay, a breeder of Egyptian Arabian horses, is a small but mighty farm that has already sold out of its inventory of horses! We hope to help continue...

We’re pleased to announce that we’ll be working with Lexington Leadership Foundation to create a re-brand involving new printed materials, logo and graphic identity. LLF has been serving Lexington in a variety of programs helping the community through service, ministry and advocacy. We recently...

ABOVE: our ad for Paradise Arabians. We recently teamed with our client Paradise Arabians to redo an ad to be featured in The Wine Report, a prestigious wine magazine with regional distribution. Paradise had previously run an ad that didn’t get the results they were looking for.  So we opted...

We’re extremely extremely pleased to announce we have been asked to design the official souvenir magazine cover for the 2007 Kentucky Derby! The magazine had to capture the excitement of the Derby in a timeless fashion, emphasizing the athleticism, the grace, and the beauty of the event. It’s...