In Love With a Brand


I don’t know if it’s possible to be in love with a brand. But if it is, I’m smitten.

We were super excited to work with Sherwood Design and Events to bring them a new identity, website and business stationary. When we began working with them, the idea of a tree kept emerging. Not only did it pay homage to the idea of Sherwood Forest, it also showed life, vitality and plants. And given that they do beautiful floral arrangements, seemed to work.

But, we had the idea to make their logo a bit more interactive. We decided their logo should change seasonally. Essentially, the tree’s leaves would change to reflect the seasonal change.

We’re really excited to unveil SD&E’s spring collection! 🙂 Ahhh, can’t wait for these cherry blossoms to be in bloom! We’re close!


jparm1 March 4, 2013 Clients, News