In marketing, return on investment (ROI) is king. Your advertising pieces should pay for themselves, and provide a return otherwise not possible.

We were very excited to learn that our recently-completed site for HOINA (Homes of the Indian Nations), a non-profit based in Lancaster, PA, saw their return very quickly.

HOINA is in the business of sponsoring children, and improving conditions for children and families among India’s poorest. And just two months after completing their website, complete with online donation functionality, their web donations alone more than paid for the cost of the entire site.

Thank you to HOINA for all the work they’re doing in the world. Please remember them as you plan your charitable giving.