When Bad Makes Good
Not long ago, we were asked to photograph the creative team of Omaha-based Word Made Flesh. Initially we planned to take digital photos, but upon arrival, realized WMF’s earthy, vintage, “modern antique” look lent itself to a much different style. Fortunately, during that trip we discovered Holga. This amazing gem of a camera shoots medium-format film, but the entire camera, including the lens is made of cheap plastic. It feels cheap. It looks cheap. And fortunately we were able to pick one up at the local Urban Outfitters–also cheap.
So, we went ahead and shot the photos digitally first, but we were much more pleased with how these turned out. (With a lot of Photoshop work…)
Oh, and one of Cheddar, our office dog. I was really intrigued at how something intentionally poorly-crafted (compared to standard optics) can produce such uniquely random, original art. So often in design (especially a few years ago) the trend to create the rugged and rough was so hard to do from scratch. When you TRY to do it, it’s increasingly more difficult than a device that can so beautifully do it for you. There’s probably a life lesson to be learned here. 🙂