It’s been a fun summer! (And, we’ve dragged it out as LONG as we can!) Apparel’s Jason Parmer was very excited to get his feet wet (literally) combining his two loves: media and water. With the first summer shoot taking place in Cozumel, Mexico, Jason worked with client New Horizons Diving and friends to produce a promotional video of the trip. It doesn’t get much better than diving in crystal clear water with gorgeous reefs all around! (The food wasn’t bad either!) In Mexico, we “sort-of-live-blogged” the trip (when Internet was available and we weren’t too busy diving.) You can read about the trip and view the video on New Horizons’ site.

Later that summer, we worked with good friends in Florida to produce a promotional video for wake-surfing hotshot Jaq(eline) Croce. This fairly new watersport (nothing like wakeboarding) has all the thrill of surfing without having to wait for the perfect wave. We’re working with Jaq and her current sponsor, Phase5, to basically make her the “Roxy Girl” of wakesurfing. Jaq currently defends the #2 spot in world wakesurfing. (Final video coming soon.)

Needless to say, it’s been a great summer! Although, with temperatures in Lexington STILL in the 80s in October, who says summer’s over?